Tactic 101s | Protests:
Protesting is not just about the outcry, the facedown with opposition, nor the concerned look of those passing by in their vehicles. It is about the resolve, the outcome, and a goal. Listed below are a few things to consider and implement when planning and executing an effective protest.
Purpose of a Protest
There are a plethora of reasons to protest. Some stem from direct harm being implemented on a particular group of people and others stem from indirect harm. It is a contest to the idea or concept in a manner that is wide scale and public. Other purposes include:
- Allowing groups that have been silenced to share their experience and provide insight on how others can join their fight
- Gets spirits high on the journey of change
- Facilitated outcome of a wider scale
- Puts the power in the community
At least three weeks out
- Have marshals (individuals who contain and protect protest-goers on all corners they are exposed) selected
- Confirm the area you will be marching or taking up space in - Think of your time and day as well/ Be alert on weather because your goal is to maximize attendance
- Invite through email all of the community leaders, elected officials, etc. that you would like to speak to motivate and show solidarity with the crowd
- Check to see if there is a bail fund set in place within your city
At least two weeks out
- Have flyers circulate through social media and throughout the city you reside in
- Contact trusted media outlets that you know will not skew or tamper with your message
At least one week out
- Continue pushing the protest on social media and answering any questions that may arise
- Optional: Confirm with guest speakers if they will be in attendance and preface what they will be touching on
- Have a meeting with all those volunteering with food, water, and miscellaneous supplies
Day before
- Breathe, remind yourself of why this fight means so much to you. Allow yourself to feel vulnerable and build your confidence
- Take a ride with your marshals to survey the area you will be protesting in, be aware of everything near you
- Keep pushing on social media heavily
- Share why you will be there and what that means to you on your social media as well
Day of (before)
- Thank and explain to all those in attendance why it is important that they are there and the route that you all will take
Day of (after)
- Again, thank everyone for coming and create an email list to share when other engagements will be taking place
- Optional: Share the protest on social media to mobilize and get more people out there
- Take time for yourself and be intentional with your time. Decompress.
